WHO WE ARE

XRC Ventures is an early-stage venture fund investing in technologies that consumer brands and retailers need to stay competitive. Since 2015, XRC has invested in over 150 Pre-Seed through Series A startups across three distinct fund strategies: Accelerator Fund (pre-Seed to Seed stage), Opportunity Fund (Seed to Series A stage), and Brand Capital Fund (Seed to Series A consumer product companies).

We are in a pivotal phase of growth, actively raising institutional capital and building the systems, team, and relationships to scale our limited partner (LP) base. This is an opportunity to join a small, high-performing team at a meaningful inflection point. 

THE OPPORTUNITY

You will own XRC’s voice and communications strategy for reaching LP and corporate targets, determining who we reach, when, through which channels, and with what message. You will translate inputs into tailored content for distinct audiences and create the copy yourself.

This role combines strategy with hands-on execution. You will build communication frameworks, set outreach and follow-up cadences, create messaging aligned with each audience’s priorities, present results internally, and use HubSpot engagement data to refine the approach. The writing must be sharp, credible, and distinctly human, with a clear point of view that resonates with sophisticated audiences.

Please note this is not a media relations role, but you will work alongside XRC’s VP of Public Relations from time to time. 

WHO YOU ARE

You are proactive, organized, and solutions-oriented, with a strong understanding of what motivates people to act. You research each ideal customer profile (ICP), tailor the message to the audience and moment, and create content that resonates. You have a track record of driving successful newsletter, email, and social marketing campaigns from strategy through execution. You use AI to work more efficiently, but rely on your judgment and voice to make the difference between a message that earns a response and one that gets ignored. You then use engagement data to understand what worked and improve the next campaign.

WHAT YOU WILL DO

Editorial calendar

• Maintain the editorial calendar, tracking historical campaigns and their results

• Propose new campaign ideas and draw from the events calendar so messaging aligns with the intended audience

Content and campaigns

• Ideate and write tailored content for each ICP: LP updates, follow-ups, thought leadership, event invitations

• Plan and write marketing campaigns for a senior executive and investor audience that reads and replies

Segmentation and cadence

• Conduct research to deeply understand our ICPs and document their incentives, motivations, goals, and needs, and incorporate insights into your content strategy

• Apply the segmentation framework to target each campaign to the right ICP

• Own who we communicate with, when, and how

• Propose and run the follow-up cadence, with templates matched to what each ICP responds to

Event communication sequencing

• Sequence the communications around events, including reminders, logistics, and briefing notes, using the marketing materials our Events Lead provides

Analytics and ICP intelligence

• Own content analytics and campaign performance: what gets opened, clicked, forwarded, and ignored

• Use AI to reverse-engineer engagement into sharper ICP definitions and content strategy

• Feed those insights back into the message and the cadence

Collaboration

• Own the design of the communication frameworks and collaborate with team members to pressure-test

• Partner with Fundraising so outreach reads as human and converts, and with Event support on invitations and follow-up

REQUIRED QUALIFICATIONS

• 4-5+ years in communications or content, with a portfolio of writing you personally produced

• Has demonstrated success writing to a senior, executive, or investor audience

• Trained in HubSpot or a comparable marketing and CRM platform

• Strong command of content analytics

• A sharp eye for the difference between strong writing and generic AI output

• AI fluency: comfortable with Claude/Viktor and quick to incorporate new tools into your workflow, with an appetite for self-teaching and experimentation

PREFERRED QUALIFICATIONS

• Retail, consumer goods, financial services, venture, or B2B audience experience

• Experience turning engagement data into content strategy

EMPLOYMENT DETAILS

• Status: Part-Time

• Location: Remote; New York locals preferred, occasional in-person in New York City for events and meetings

• Reports to: Chief of Staff / Managing Partner

COMPENSATION

• Independent contractor: $50/hr (Up to $75K a year)

OUR EVOLUTION

XRC Ventures has evolved structurally since our inception as the XRC Labs accelerator in 2015. From the onset, we brought together a retail and consumer ecosystem of financial leaders, retailers, brands and founders to inform and accelerate the growth of innovative startups.

We migrated from a traditional accelerator, which is often characterized as spray-and-pray, to a pre-seed and seed investing model that identifies and delivers the bespoke services needed to ensure that the startups continue to scale and achieve their next round of funding effortlessly.

We are actively investing in experienced talent to grow the fund into our next phase. We have learned many lessons, and our most important is that human capital is the most valuable asset. We are prioritizing excellence and people who can hit the ground running from day one. XRC Ventures is a small team, and we give our employees ownership to contribute across the organization in a meaningful way.

OUR VALUES

Companies and teams are held together by shared values. They are tangible statements of the performance we aspire to. These values drive our business in every transaction and interaction.

•     Win Together: move, grow, and win as a team

•     Be Flexible and Adaptable: no task is too big or too small for anyone to take on

•     Stay Curious: dig deep, thirst for knowledge, and don't be afraid to ask why or why not

•     Collaborate to Innovate: share and exchange ideas to generate new solutions

•     Listen to Understand: uncover what is really being communicated

•     Be Compassionate: advocate for fairness and equality, treating everyone with respect and dignity

XRC Ventures provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

This role does not have a social/environmental impact.