Locations
Los Angeles, CA, USA · Palos Verdes Estates, CA, USA · Outpost Estates, Los Angeles, CA, USA
industry
Cosmetics · Health · Health, Wellness and Fitness · Wellness and Beauty
Size
1 - 10 employees
Stage
Seed
founded in
2022
Minu - minerals in the nude - is dermatologist-designed mineral skincare with daily sun protection at its core. Minu has debuted with its signature product - brightening sunscreen minerals broad spectrum spf 30 gel-cream, where exceptional suncare meets luxurious skincare. With its proprietary mineral superblend™ technology, a delicate fusion of the finest minerals with plant extracts, vitamins, and peptides, minu has created your skin’s new essential: a daily facial mineral sunscreen, moisturizer and primer in one, without compromise. The luxurious, hydrating gel-cream achieves the highest standards of broad-spectrum protection ratings across the u.s., europe and asia, protecting against uva, uvb, infrared, pollution and blue light. The hypoallergenic formula meets the rigorous credo clean standard, its light-reflecting pigments blending like magic to instantly brighten skin. Co-founders adam guggenheim and christine koppinger lead a team with decades of expertise creating industry-defining skincare, including developing the core suncare technologies at neutrogena. Minu is available at minuskincare.com and online and in-store at all credo beauty locations.
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